Branding
Developing identifiable markers, colors, and images to trigger an emotional response to the name, logo and message of a brand. Branding gives meaning to a product or service, company or organization by shaping the experience around it. Make your brand more recognizable and attractive to retain loyal customers.
Logos
Mission
The bright and youthful advertisements below demands your attention. Bright pink and bold red are the brands main color identity along with the use of long shadows. The pops of green illustrated leaves gives the colors more personality. Each photograph is cut out and outline with a white border to give it a youthful and trendy look. Beyond Beautiful is a Spa and Body Convention created for a school project. The goal was to design a unique brand identity for a large event.
 Merchandise water bottle mockup design. |  Merchandise tote bag mockup design. |  Merchandise sweatshirt and t-shirt mockup design. |  Magazine cover and 2 page article spread flat file. |
|---|---|---|---|
 Magazine cover and 2 page article mockup. |  Animated web advertisement flat file. |  Advertisement poster mockup design. |  Event App design flat files. |
 Mobile App mockup design. |  Advertisement billboard design. |  Event name tag design. |
Mission
This was a school project focused on designing a website for a National Park. I chose to re-design YOSEMITE, in California. The designs are heavily focused on photographic elements and designs. The logo was a re-creation that is inspired by the famous Half Dome mountain Yosemite is known form. The color scheme is inspired by the natural colors within the park. I wanted to draw the attention into the natural beauty the park has to offer.
 Magazine Cover and 2 page article spread design. |  Magazine cover and 2 page spread mockup. |  6 page website design flat files. |  Advertisement billboard mockup. |
|---|---|---|---|
 Animated web advertisement flat files. |  Advertisement poster mockup. |  Merchandise coffee mug mockup. |  Merchandise tote bag mockup. |
 Merchandise water bottle mockup. |
Mission
This was a school project to create a new fusion restaurant. I chose to combine savory Greek food and traditional British teahouse eateries. The logo is a fusion of teacups and an owl that represents Athena the Greek Goddess. Teacups and goddesses are the fun design elements that are sprinkled throughout the branding designs. The color scheme is sophisticated and fun to target a young demographic.
 Stationary mockup. |  Menu front and inside mockup. |  Menu cover mockup. |  menu inside mockup. |
|---|---|---|---|
 Drink menu mockup. |  Magazine Advertisement mockup. |  Packaging flat file design. |  Packaging mockup. |
 Packaging mockup. |  Stickers |  Stickers |  Merchandise tote bag mockup. |
Mission
The Aby logo is inspired by western elements and simplistic motions. The logo's purpose is to be stamped or burned into the handmade leather items. The colored logo is for advertisement and marketing purposes.
 Aby logo stamped into leather mockup. |  Small leather bag mockup. |  Leather phone case mockup. |  Leather purse mockup. |
|---|---|---|---|
 Leather ball cap mockup. |  Leather Keychain mockup. |  Coffee mug mockup. |  Set of stickers. |
 Sweatshirt and T-shirt mockup. |
Mission
This logo is quirky just like the bakery's recipes and unique flavors. The southwestern born bakery is represented by the color pallet and the custom typography elements. The icon is able to stand alone and still represent the bakery with the combination of cookie shapes and cactus texture.
 Stationary mockup. |  Cookie box mockup. |
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